Announcing INTARSO new brand identity

We are excited to announce our new brand identity and website! Updates in our branding reflect the evolution of our company. However, while this is an important change in our look and feel, our core values haven’t changed.

INTARSO and its group of companies has a combined industry track record of more than 80 years. Our new brand combines deep industry expertise and know-how with the curious mind-set that drives our innovation and allows us to provide better customer experience today and in the future.

Over the last few months, we have been working hard to create the new image that reflects who we are, what unites us as a team and our vision for the future. Now, we are ready to share our work with you. We have always been clear on who we are and what we stand for. On this new website, we have put our values in writing as a promise to our customers, partners and employees.

Our mission is to make quality training accessible to athletes, professionals and the shooting community with intelligent target solutions that deliver meaningful insights. Then again, we do not want to stop with what we have achieved already. “To be the most reliable and trusted provider for intelligent target solutions that bring the shooting community together through meaningful insights and shared expertise.”

As a company, we believe we are defined by our values, these values are what inspire us every day:

• CURIOSITY: we want to keep exploring new horizons. We listen to our customers, employees and the industry trends in order to come up with solutions that can improve our customer experience today and in the future.

• QUALITY: we create the most reliable and innovative solutions while maintaining exceptional customer experience.

• ACCOUNTABILITY: we keep our promises. We value the trust that our customers and employees put in us. We believe in our competent employees and in the value of open conversations with our customers that enable us to meet their needs.

Our tagline is “We empower quality firearms training!” Quality is our promise and the essence of what our customers can expect from us. INTARSO provides reliable, durable and accurate firearms training equipment that will empower our customers to train better and reach better results.

Our philosophy and promise is encoded in our name – INTARSO stands for Intelligent Target Solutions. To better reflect this promise, we have designed a logo that reflects our strong brand name and a symbol that brings together two elements we believe are key for quality firearms training – reliable target systems and accurate analytics of the training performance.

Our new, fully responsive and state-of-the-art website allows our customers to enjoy an engaging experience. We have built this website in line with the best practices for user experience so that our customers can easily find what they are looking for. Our work does not stop here; over the next few months, we will be working to improve the website even further. If you have any suggestions or ideas on how we can make this experience even more user-friendly for you, please do not hesitate to contact us.

In line with our brand mission, we will stay committed to our customers and continue to provide our consistently outstanding level of expertise and service. We would also like to take this opportunity to thank our loyal customers and partners for their trust and cooperation.

This project would not be possible without our team who has been working on the rebranding process and the website update. Thank you for your hard work and dedication to embodying what we stand for every day.

This is a new beginning for INTARSO and we are very much looking forward to the future.